Privacy Policy

Information We Collect

We collect information you voluntarily provide through our website forms, including: your name, email address, phone number, business name, website URL, and any additional information you include in form submissions.

We also collect standard analytics data through cookies and similar technologies, including: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs. This data is collected through Google Analytics 4 and, when applicable, advertising platform pixels (Google Ads, Meta/Facebook).

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and assessment submissions
• Provide the services you request
• Improve our website and user experience
• Analyze website traffic and usage patterns
• Send follow-up communications related to your inquiry

We do not sell, rent, or share your personal information with third parties for their marketing purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

SMS/Text Messaging Privacy

SMS Opt-In Data and Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Your phone number, SMS opt-in status, and the timestamp of your consent are collected solely for the purpose of delivering the message types you have agreed to receive. Your opt-in consent is retained for the duration of your messaging subscription plus four (4) years for compliance verification purposes.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. We categorize these as:

• Essential cookies (required for website functionality — always active)
• Analytics and marketing cookies (used for traffic analysis and advertising optimization — only activated after you provide consent through our cookie banner)

You can manage your cookie preferences at any time through the cookie consent banner. Most web browsers also allow you to control cookies through their settings.

Third-Party Services

We use the following third-party services that may collect data:

• Google Analytics 4 (website analytics)
• Google Tag Manager (tag management)
• Google Ads (conversion tracking)
• Meta/Facebook Pixel (advertising analytics)
• Formspree (form submission processing)

Each of these services has its own privacy policy governing their use of data. Analytics and advertising services are only activated after you consent through our cookie banner.

Your Rights (California Residents)

If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information)
• Not be discriminated against for exercising your privacy rights

To exercise any of these rights, contact us using the information below.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Form submission data is retained for up to 24 months. Analytics data is retained according to Google Analytics default settings (14 months).

Children’s Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this privacy policy from time to time. The effective date at the top of this page indicates when this policy was last revised.

Contact Us

If you have questions about this privacy policy or your personal information, contact us at:

Ezra A. Gonzalez Consulting
San Diego, CA
Email: ezra@ezragonzalez.com
Phone: (619) 587-3100